Perfume that smells like a book??? Yes please! It seems like it is only sold in the UK but I bet it comes to the US soon!! Here is a website to order the perfume from... it's called Paper Passion.
From the website:
“The smell of a freshly printed book is the best smell in the world.”
This tells the story of a passion and a
twisting plot to put the particular bouquet of freshly printed books in a
bottle. Gerhard Steidl was first alerted to the importance of the smell
of a book by Karl Lagerfeld, prompting a passion for paper and the
composition of a scent on the pages of a book. To Wallpaper* magazine
the pairing of the publisher with the perfumer seemed a natural
partnership and so the idea for Paper Passion was born. Wallpaper*
magazine commissioned master perfumer Geza Schoen to create a fragrance
based on the smell of books to be part of the Wallpaper* magazine
Handmade exhibition in Milan.
This is an opportunity to celebrate
all the gloriosensuality of books, at a time when many in the industry
are turning against them. The idea is that is should relax you, like
when you read a book, to a level of meditation and concentration. Paper
Passion has evolved into something quite beautiful and unique. To wear
the smell of a book is something very chic. Books are players in the
intellectual world, but also in the world of luxury.
the pages of a book, Paper Passion is accompanied by texts from Karl
Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers.
“You have a
book, you open it, there’s a bottle inside and it smells of a book. It
might be quirky, but the idea has a simplicity, a linearity.”
That is the coolest idea I have seen carried out in a long time! I so want to smell it right now. :DReplyDelete